in-store marketing
2x2 Thin Bezel 42" LCD, networked Video wall solution for retail chains
In the fast-paced world of fashion, success for retailers hinges on being able to put the right item in the right style or size in the customer’s hand at the right time, a simple concept that is difficult to execute for a number of reasons. Fashion is a perishable commodity where trends change overnight, making it difficult to ultimately predict duration and demand. Ordering too much product translates into increased capital expenses that can erode a retailer’s bottom line, while ordering too little can lead to missed opportunities and lost sales. M2K in-store marketing solution can display motion graphics or still images of the latest fashion trends and make an impact on the buying decision. Time is everything in this fast paced industry to roll your inventory store wide. M2K in-store marketing solution offers zero operating cost and powerful way to increase sales and eliminate print production completely. Print posters are at a distinct disadvantage when compared with the new technology. They don’t emit light, so they can be difficult to see in the evening. Their colors are lifeless. They’re static, so there’s no motion, and worst of all, they can become irrelevant at a moment’s notice. Someone having to spend time putting up a new poster on the wall for a new product announcement, it can all be done digitally and be easily updated across multiple locations at the touch of a button. Best of all, the digital posters dramatically reduces the cost associated with the manufacture and distribution of static posters. Obviously, there are up-front costs. But once you’re tied in, there’s no more printing of large-format graphics.  1x4 Thin Bezel LCD Video Wall solution for In-Store marketing The in-store environment is a proven selling environment - getting your messages to customers at the point where purchase decisions are being made. As we all know, the benefits of going digital with your in-store marketing are clear. Your consumers receive dynamic and stunning previews of your offering, which can only have a positive impact on their purchase decision, and ultimately boost your sales and revenue. |  |
 | While advertising can bring customers to a store, it can also work from within your store. Today many retailers realize how important in-store marketing can be to their bottom line. A common strategy among retailers is to first release sufficient (though not high-budget) marketing and advertising in order to draw people to their place of business and then to advertise and promote heavily inside of their business. The theory is that people come into a retail establishment with one or a few key items in mind; the goal is to entice these shoppers to buy more with well-planned advertising and marketing within the store. M2K offers a complete turnkey solution to the chain retails to manage the in-store advertising displays from a centralized location. Our technology can replace your traditional printed poster boars with eye catching, thin bezel LCD displays. This will be an opportunity for chain to generate advertisement revenue from the vendors in addition to the increase in sales. The possibilities are unlimited, updating 1000's displays at the same time can reduce overhead and increase efficiency. Available sizes 32", 40", 42", 46" and 55" LCD screens |
Eye level free standing poster system Standalone poster stands or KIOSK offers chain retail stores a unique and compelling way to attract customers to their premises. Additionally, this new and fresh advertising platform proves to be extremely attractive for advertisers as it provides real cut through in a busy retail environment. The content on these free standing posters ranges from advertisements for fashion, accessories, cosmetics, store promotions\sales and vendor infomacials. These Portable Digital advertisement displays are appearing in major retail chains around the country. These displays comes with integrated Wi-Fi media players and can be placed anywhere in the store. It’s easy to move around depends upon the location and the audience. We offer complete turnkey solution for your unique operation. Multi-screen Kiosk can increase your profit margin by running multiple advertisements at the same time. Other features such as: Touch screens, double sided, audio, Bluetooth interactive options are available upon request. digital signage advertising continues to increase in popularity and it deliver timely, targeted advertising based on the location of the mall. Traditional ways of publishing and printing ads versus digital signage, there are some cost efficiencies, in addition to all, motion graphic attracts attention! |
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| Dual screen KIOSK (Self serviced KIOSK) Unlike other retail segments where items have a set location on the shelves, items do not stay in one spot. Inventory is constantly on the move between the rack and the dressing room throughout the day, often causing a false out of-stock situation and a lost sale when the size a customer may need is in the dressing room waiting to be re-stocked. And keeping an accurate inventory is difficult — and costly — further compounding the ability to ensure the right item is available for your customers at the point of decision. M2K offer dual screen self-service KIOSK to solve the out of stock worry. Show your store promotions on the top screen and use the 19" touch screen to place orders for items not available in the store or deliver to another address as a gift. This touch screen system can keep your complete store catalog and customers can use these self-service KIOSK to order items and make payments at the same screen. Most importantly, getting the right feedback from the customer is the building blocks of every business. |
In-store promotions
Retailers have long used end-caps and in-store signage to generate excitement for special offers. In-store digital signage gives the retailer much more power and flexibility with these campaigns, driven by two key capabilities: Campaigns can be localized to a specific region within the store, and campaigns can be targeted based on time-of-day and day-of-week.
In-store advertising can:
- Trigger recall. The human memory is far more likely to recall an item upon seeing it again. In-store advertising can serve to trigger such recall.
- Introduce new products. Unfamiliar products may not draw people to a store, but within the store such products can attract attention through their look, feel, or smell.
- Promote sale items. While a "one day only" newspaper ad can draw people to your store, in-store sales place those lower prices in front of your customer and encourage additional -- and even impulse -- buys.
- Provide more information. Whether you use a plasma screen or simple signs to highlight your featured merchandise, you want to communicate the information to your customers that will convince them to make smart purchases.
Window sunlight readable digital poster Communicate with your customers wherever they are, even if they’re outdoors. With an extremely high brightness levels from 1500, 2500, 3000 and 5000 nits displays from 46” to 84” sizes, your messages will be impactful even in bright outdoor environments. Most of the displays we view in public spaces are simply not bright enough for this application and never before has there been such a solution. Window space is the most important real estate, attention grabbing area of the store front and it was neglected due to the technology limitation. With the integration of M2K networked digital signage solution, your window space can come into life with dynamic contents to attract the attention of the outsiders.
Portable LCD advertisement displays Portable Digital advertisement displays are very common in major shopping malls around the country. These displays comes with integrated Wi-Fi media players and can be placed anywhere in the mall or any other mall location. It’s easy to move around depends upon the location and audience. We offer complete turnkey solution for your unique operation. We can offer single screen and multiple screen KIOSK solution to match your specific needs. Other features such as: Touch screens, double sided, audio, Blue tooth interactive options are available upon request. | ||||||||||||||
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